Plugs into the tools you already use.
BlueReef connects to your CRM, call recording platform, and automation tools. Three clicks to connect. No middleware. Your agent starts working with your data the moment you connect.
Your CRM stays the system of record.
BlueReef writes to your CRM—it doesn't replace it. Every note, call log, and stage update is attributed to the rep who owns the deal. Managers see the same data they always did.
Connect Salesforce or HubSpot with a three-click OAuth flow. The agent syncs pipeline data and logs calls using the rep's own credentials.
Your CRM permission model is fully respected. If a rep can't see Enterprise deals, neither can their agent.
Salesforce
Connected as amir@acme.com
HubSpot
Not connected
Call ends on Zoom/Gong
Webhook to BlueReef
Agent Processes Transcript
Transcripts flow in. Coaching flows out.
Your team records calls on Gong, Zoom, Fireflies, or Fathom. When the recording is processed, the transcript arrives at BlueReef automatically via webhook.
No manual upload. No copy-paste. No waiting.
Within minutes, the agent has the full conversation: CRM note created, coaching debrief generated, deal plan updated. The aftermath is handled before the rep starts the next call.
8,000+ apps through tools you already know.
Need to post a Slack notification when a deal hits At Risk? Trigger a workflow when a new plan is created? Connect through Zapier, n8n, or Make.com.
BlueReef supports MCP connections to all three platforms. Configure them right in the UI—no config files, no local setup.
Zapier for the broadest library. n8n for full self-hosted control. Make.com for value at scale.
Zapier
8,000+ apps
n8n
Open-source & self-hosted
Make.com
Best value at scale
OpenClaw Gateway
Run the agent runtime on your own hardware.
For teams that want full control over their AI infrastructure, BlueReef integrates with OpenClaw—an open-source agent gateway that runs locally on your machine.
When connected, chat routes through OpenClaw's runtime with local memory search and skill execution. When the gateway is offline, BlueReef falls back to its built-in AI seamlessly.
OpenClaw is an option for power users, not a requirement. The agent works either way.